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		<title>Experience the reality of farming animals for meat</title>
		<link>http://marketsquare.wordpress.com/2012/02/13/experience-the-reality-of-farming-animals-for-meat/</link>
		<comments>http://marketsquare.wordpress.com/2012/02/13/experience-the-reality-of-farming-animals-for-meat/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 13:47:20 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://marketsquare.wordpress.com/?p=668</guid>
		<description><![CDATA[The majority of us in this country eat meat, but how many of us stop to think about what&#8217;s really involved in bringing it to our table? Relatively few of us buy our meat from traditional butchers any more. Fewer<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=668&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The majority of us in this country eat meat, but how many of us stop to think about what&#8217;s really involved in bringing it to our table? Relatively few of us buy our meat from traditional butchers any more. Fewer still have any experience of raising animals or witnessing their slaughter. Now a new initiative is seeking to connect people with these issues in an on-farm experience that explores the whole process of producing meat including farming practices, slaughter, butchery and cooking. <a href="http://bit.ly/xKTcpS" target="_blank">The Meat Course at Trealy Farm</a> is an engaging and practical hands-on experience, open to anyone, from those who know nothing about meat or farming to those who are well informed and / or skilled. Ruth Tudor will be running the courses at her beautiful 135-acre mixed hill farm looking over the Trothy valley towards the Black Mountains in Monmouthshire. We&#8217;ve been privileged to help Ruth with the identity, photography and website for The Meat Course, and can vouch that the on-farm experience is truly special. Courses start in May, and more information – including contact details – is on the website. Do contact Ruth if you&#8217;re interested in finding out more.</p>
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		<title>Exploring the world&#8217;s best home cooking</title>
		<link>http://marketsquare.wordpress.com/2012/02/10/exploring-the-worlds-best-cooking/</link>
		<comments>http://marketsquare.wordpress.com/2012/02/10/exploring-the-worlds-best-cooking/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 12:17:07 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[books]]></category>

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		<description><![CDATA[Richard Whittington&#8217;s book has a simple premise: that the world&#8217;s best food is to be found not in restaurants, but in home kitchens. Whittington is an amiable companion on a leisurely journey across the continents, with frequent stops to eat.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=636&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Richard Whittington&#8217;s book has a simple premise: that the world&#8217;s best food is to be found not in restaurants, but in home kitchens. Whittington is an amiable companion on a leisurely journey across the continents, with frequent stops to eat. <em>Home Food</em> collects together dishes from most corners of the world, from the Balkans to the Middle East, some more familiar than others. From Australia comes beef pie and split pea purée; Mexico offers pork and <em>pozole</em> (dried corn kernels) stew; clams and mussels <em>mariscada</em> from Brazil; mud-crab risotto from the West Indies. The most intriguingly-named dish is a stir fry from Korea called <em>twaejigogikimcheebokum</em>. That&#8217;s got to be worth making just so you can tell your friends what you had for supper.</p>
<p>First published in 1999, you don&#8217;t often see this book in bookshops, other than second-hand ones. But you can pick up a used copy on <a href="http://amzn.to/AyGTSP" target="_blank">Amazon</a> for as little as a penny.</p>
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			<media:title type="html">homefood</media:title>
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		<title>A lesson in imaginative school meals</title>
		<link>http://marketsquare.wordpress.com/2012/02/09/a-lesson-in-imaginative-school-meals/</link>
		<comments>http://marketsquare.wordpress.com/2012/02/09/a-lesson-in-imaginative-school-meals/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 13:55:01 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[other stuff]]></category>

		<guid isPermaLink="false">http://marketsquare.wordpress.com/?p=621</guid>
		<description><![CDATA[A school kitchen, a busy dining room and a hundred hungry mouths to feed. Nothing unusual for school chef Tim Fletcher, except that the expectant queue at the servery yesterday were not children, but adults, here for an open evening.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=621&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A school kitchen, a busy dining room and a hundred hungry mouths to feed. Nothing unusual for school chef Tim Fletcher, except that the expectant queue at the servery yesterday were not children, but adults, here for an open evening. The canteen at Beechencliff secondary school in Bath threw open its doors to parents as a way of giving them a glimpse of the dinner-time delights their offspring enjoy on a regular basis. The menu read more like a neighbourhood bistro than a school canteen: balsamic-braised shin of beef, ham hock terrine, slow-braised pork with crackling whirls, roasted root vegetables&#8230; but these are exactly the kind of dishes that Tim dishes up daily to his lucky lunchtime pupils. A  range of traditional school puddings brought a particularly nostalgic smile to parents&#8217; faces. And, yes, there was custard. Two courses cost the parents exactly what it costs the children: £2.25. If that&#8217;s not a good value supper, I don&#8217;t know what is.</p>
<p>Tim has a clear philosophy about his role in the school. &#8220;We want the dining room to become an extension of the classroom, somewhere that pupils (and teachers) have the opportunity to try new ingredients, recipes and flavours. It&#8217;s much more than just providing &#8216;fuel&#8217;.&#8221; The pigs and chickens he keeps in the school grounds make it onto his menus, so the provenance of farm to fork couldn&#8217;t be better explained. We&#8217;ve worked with Tim on various projects and know that he and his food are an inspiration, so it was a pleasure to see that yesterday evening was such a success. Parents have been emailing thanks and compliments: and wondering when the next dinner might be&#8230;.</p>
<p>Read more about our work in school dining <a href="http://bit.ly/waApCd" target="_blank">here</a>.</p>
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		<title>Prune and apple cake</title>
		<link>http://marketsquare.wordpress.com/2012/02/07/prune-and-apple-cake/</link>
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		<pubDate>Tue, 07 Feb 2012 21:36:46 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[photography]]></category>
		<category><![CDATA[recipes]]></category>

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		<description><![CDATA[A little celebration for Bramley Apple Week. Serves 8. Preheat the oven to 190C and grease a 23cm loose-bottomed cake tin. Cream together 125g softened butter and 175g muscovado sugar until light and fluffy. Gradually add 2 eggs and fold<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=615&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A little celebration for Bramley Apple Week. Serves 8. Preheat the oven to 190C and grease a 23cm loose-bottomed cake tin. Cream together <strong>125g softened butter</strong> and <strong>175g muscovado sugar</strong> until light and fluffy. Gradually add <strong>2 eggs</strong> and fold in <strong>100g ground almonds</strong>, <strong>80g self-raising flour</strong> and <strong>half a teaspoon baking powder</strong>, then gently stir in <strong>125ml milk</strong> to make a batter. Pour the mixture into the prepared tin.</p>
<p>Scatter <strong>125g chopped California prunes</strong> onto the cake mixture, mix <strong>50g chopped walnuts</strong> with <strong>2 tablespoons caster sugar</strong> and sprinkle over the prunes. Core and slice <strong>2 Bramley apples</strong> and place onto the cake. Bake in the oven for 40 minutes. Remove from the oven, scatter over <strong>25g diced butter</strong>, a <strong>teaspoon of cinnamon</strong> and a sprinkle of <strong>caster sugar</strong>. Bake for another 15 minutes, until a knife inserted into the centre of the cake comes out clean. Cut into wedges and serve with creme fraîche.</p>
<p>Read more about our recipe development work for California prunes <a href="http://bit.ly/yAVZNi" target="_blank">here</a>.</p>
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		<title>Winter warmer: real ale toad in the hole</title>
		<link>http://marketsquare.wordpress.com/2012/02/05/winter-warmer-real-ale-toad-in-the-hole/</link>
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		<pubDate>Sun, 05 Feb 2012 18:57:23 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[photography]]></category>
		<category><![CDATA[recipes]]></category>

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		<description><![CDATA[An antidote to cold weather, which we published in our book, Pork, the Meat for all Seasons, for BPEX. The recipe comes from Darren Clemmit, Head Chef at The White Swan in Pickering, North Yorkshire, at the edge of the moors.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=323&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>An antidote to cold weather, which we published in our book, <em>Pork, the Meat for all Seasons</em>, for <a href="http://porkforcaterers.bpex.org.uk/" target="_blank">BPEX</a>. The recipe comes from Darren Clemmit, Head Chef at <a href="http://www.white-swan.co.uk/" target="_blank">The White Swan</a> in Pickering, North Yorkshire, at the edge of the moors. Pickering folk know a thing or two about cold weather and hearty food, so this one comes with some authority. It serves 6.</p>
<p>Heat the oven to 200ºC. Melt <strong>100g of lard</strong> in the oven in whatever Yorkshire pudding trays you have. Whisk together <strong>6 free range eggs</strong>, <strong>150ml real ale</strong>, <strong>75g flour</strong> and <strong>300ml milk</strong> with a pinch of <strong>salt</strong>. Wrap <strong>12 free range pork sausages</strong> in thinly sliced <strong>bacon</strong> or <strong>air dried ham</strong> and pan fry until browned. Carefully place the sausages in the Yorkshire puddings tins, pour over the batter mixture and cook until golden and risen.</p>
<p>Darren says to serve with a mash of swede and butternut squash, and caramelised red onion gravy. Who are we to disagree?</p>
<p>Read more about our book for BPEX <a href="http://www.marketsquare.eu.com/projects/bpex-pork-for-all-seasons-book" target="_blank">here</a>.</p>
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			<media:title type="html">winter toad in the hole</media:title>
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		<title>Getting in a pickle</title>
		<link>http://marketsquare.wordpress.com/2012/02/04/getting-in-a-pickle/</link>
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		<pubDate>Sat, 04 Feb 2012 08:34:42 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[discoveries]]></category>

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		<description><![CDATA[Forget the pickles you get at your local Indian. In fact forget any Indian pickle you&#8217;ve ever tasted. This is authentic Parsee Wedding Pickle, and it&#8217;s made by Cyrus Toldiwala OBE, by hand, in the kitchens of his London restaurant.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=553&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Forget the pickles you get at your local Indian. In fact forget any Indian pickle you&#8217;ve ever tasted. This is authentic Parsee Wedding Pickle, and it&#8217;s made by Cyrus Toldiwala OBE, by hand, in the kitchens of his London restaurant. Gold winner at the Great Taste Awards, the pickle is traditionally served at all Parsee weddings and festive occasions. But we serve it on every occasion possible. There are carrots and mango and apricots and raisins, figs and dates and chilli, cloves and cardamoms and more, and the taste is rich and warm and spicy and&#8230; well, just lovely. Don&#8217;t just think of poppadums – almost anything will be glad of the pep from this pickle. Sausages, casseroles, duck, mackerel, warm salads, humble cheese sandwiches&#8230;I defy you to find something that this pickle doesn&#8217;t enhance. Puddings excepted.</p>
<p>We first came across Cyrus&#8217;s fantastic chutney and pickle range when we designed the branding and packaging for him. You can read more about that <a href="http://www.marketsquare.eu.com/projects/mr-todiwala-s-id-and-packaging/" target="_blank">here</a>.</p>
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			<media:title type="html">mrtodiwala&#039;s</media:title>
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		<title>Keeping yourself in the picture</title>
		<link>http://marketsquare.wordpress.com/2012/02/01/keeping-yourself-in-the-picture/</link>
		<comments>http://marketsquare.wordpress.com/2012/02/01/keeping-yourself-in-the-picture/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 09:05:16 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[photography]]></category>

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		<description><![CDATA[One of the things creative agencies most dread to hear from their clients are the words &#8220;We can&#8217;t afford to do photography&#8221;. It&#8217;s understandable: professional photography isn&#8217;t cheap. But good photography gets noticed, and gets featured – especially food photography.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=577&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>One of the things creative agencies most dread to hear from their clients are the words &#8220;We can&#8217;t afford to do photography&#8221;. It&#8217;s understandable: professional photography isn&#8217;t cheap. But good photography gets noticed, and gets featured – especially food photography. For producers in particular, great shots can be a ticket to a page in thousands of magazines, the basis of inspiring printed literature, or simply the mouthwatering temptation that makes people want to buy. Like it or not, our food culture in this country is currently image-driven, and good images sell. A food magazine editor recently complained that good producers didn&#8217;t get featured simply because they didn&#8217;t understand the need to supply good photography. Usually, less is more. Keep it simple, think about props (they say as much to your viewers as the food itself) and do employ an experienced food stylist – they can make or break a shot. Do your planning and work out carefully, with the help of your agency or photographer, which shots will be of the most use to you. Remember that photography and styling is usually charged by the day, not per shot, so it pays to make the most of the time. We sometimes share a day with a couple of clients, just to make the costs more manageable for them. Think of your photography as an investment, make sure you use it to the full, and you&#8217;ll be paid back many times over.</p>
<p>We once achieved feature on the front cover of every issue of Masala Magazine for a year for a client, without submitting a single press release or paying a penny for the space. How? Simply by supplying great images. The magazine just came to rely on us to make their front cover look fantastic, and our client got a great deal. The power of good photography, eh?</p>
<p>You can see examples of our own photography on <a href="http://www.marketsquare.eu.com/" target="_blank">our website</a>. If you&#8217;re interested in finding out more about our sharing days, get in touch.</p>
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			<media:title type="html">PALAK PANEER</media:title>
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		<title>Braised pork with cider, cinnamon and bay</title>
		<link>http://marketsquare.wordpress.com/2012/01/29/braised-pork-with-cider-cinnamon-and-bay/</link>
		<comments>http://marketsquare.wordpress.com/2012/01/29/braised-pork-with-cider-cinnamon-and-bay/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 21:21:01 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[recipes]]></category>

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		<description><![CDATA[A rich and sticky braise for a cold night. It requires little more than time and patience to tease the meat of a pork shoulder into tender submission: the meat from a Blythburgh free range pork shoulder is especially yielding.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=560&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A rich and sticky braise for a cold night. It requires little more than time and patience to tease the meat of a pork shoulder into tender submission: the meat from a <a href="http://www.freerangepork.co.uk/" target="_blank">Blythburgh free range pork</a> shoulder is especially yielding. Bone in, rind on. Season the meat well with salt and pepper, rub the rind with plenty of salt and some crushed fennel seeds, and heat the oven to 200C. Roast the pork in an oven-proof dish or tray for 40 minutes or so, until it has taken on some colour and the skin has started to crisp. Reduce the heat to 180C. Pour off any surplus fat, add a bulb&#8217;s worth of <strong>garlic cloves</strong> to the tray, along with a few <strong>bay leaves</strong> and a couple of <strong>cinnamon sticks</strong>. Splash in half a bottle of <strong>cider</strong> or so and a few tablespoons of <strong>cider vinegar</strong>. Cover with foil or a lid and cook gently for 3 hours, basting occasionally with the juices. Remove and chop up the crackling and pull the pork from the bones in chunks or shreds. Serve, drizzled with the cider sauce from the tray, with crisp roast potatoes and spiced red cabbage.</p>
<p>Read more about our work with Blythburgh Free Range Pork <a href="http://bit.ly/yrgEGI" target="_blank">here</a>.</p>
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		<title>Happy hand-held Chinese New Year</title>
		<link>http://marketsquare.wordpress.com/2012/01/23/happy-hand-held-chinese-new-year/</link>
		<comments>http://marketsquare.wordpress.com/2012/01/23/happy-hand-held-chinese-new-year/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 19:56:13 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[photography]]></category>
		<category><![CDATA[recipes]]></category>

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		<description><![CDATA[A delicious recipe for minced pork and rice tucked into lettuce cups, to usher in the Year of the Dragon. It&#8217;s called San Choy Bow and we have our good friend and school chef Tim Fletcher to thank for it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=341&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A delicious recipe for minced pork and rice tucked into lettuce cups, to usher in the Year of the Dragon. It&#8217;s called <em>San Choy Bow</em> and we have our good friend and school chef Tim Fletcher to thank for it. We published this as part of a healthy eating package for <a href="http://porkforcaterers.bpex.org.uk/" target="_blank">BPEX</a>.</p>
<p>Wash <strong>an iceberg lettuce</strong> and separate the leaves into &#8216;cups&#8217;. Heat a drop of <strong>groundnut oil</strong> and stir fry <strong>1 finely diced onion</strong>, <strong>2 chopped cloves of garlic</strong> and a thumb-sized piece of <strong>fresh ginger</strong>, finely shredded. Add <strong>2 peeled and finely diced carrots</strong> and <strong>a handful of diced shiitake mushrooms</strong> and fry for a few minutes more (the carrots should still be crunchy). Remove the vegetables and keep to one side. Add <strong>400g good quality lean pork mince</strong> to the pan and stir fry for 2 minutes. Return the vegetables to the pan, add <strong>a tablespoon each of light soy sauce</strong> and <strong>oyster sauce</strong>, and <strong>200g of cooked wholegrain Basmati rice</strong>. Stir and cook for a few minutes until everything is mixed and hot and the pork is cooked. Spoon into the lettuce cups and garnish with sliced <strong>spring onions</strong>, <strong>sesame seeds</strong>, <strong>lime zest and juice</strong>, <strong>fresh coriander</strong> and <strong>crushed peanuts</strong>.</p>
<p>You can read more about our work with BPEX <strong><a href="http://www.marketsquare.eu.com/projects/bpex-pork-for-all-seasons-book" target="_blank">here</a></strong>.</p>
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			<media:title type="html">sangchoybow</media:title>
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		<title>Turning the air blue</title>
		<link>http://marketsquare.wordpress.com/2012/01/20/turning-the-air-blue/</link>
		<comments>http://marketsquare.wordpress.com/2012/01/20/turning-the-air-blue/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 08:15:58 +0000</pubDate>
		<dc:creator>alan harrison</dc:creator>
				<category><![CDATA[discoveries]]></category>

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		<description><![CDATA[We came across this cheese when we were making sausages. The butchery centre of our friends MeatCraft Solutions, at the Shropshire Food Enterprise Centre in Shrewsbury, is just a couple of doors down from the aptly named Mr Moyden&#8217;s Handmade Cheese.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketsquare.wordpress.com&amp;blog=13411307&amp;post=521&amp;subd=marketsquare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We came across this cheese when we were making sausages. The butchery centre of our friends <a href="http://www.meatcraftsolutions.com/" target="_blank">MeatCraft Solutions</a>, at the Shropshire Food Enterprise Centre in Shrewsbury, is just a couple of doors down from the aptly named <a href="http://www.mrmoyden.com/index.php" target="_blank">Mr Moyden&#8217;s Handmade Cheese</a>. The pungent, biscuity aroma of their Wrekin Blue filled the office when we arrived the other day. The cheese was destined for inclusion in a batch of very special sausages (who could resist half a dozen <em>Wrekin Blues</em>, hot from the grill?) but, before it made it that far, we snatched a taste. It&#8217;s a cross between Stilton and Gorgonzola, with a flavour that develops into a lovely smoky, slightly salty, mineral taste. The cheese is made in the traditional way from unpasteurised cow&#8217;s milk, and named after Wrekin Hill, a prominent and well-known Shropshire landmark. It would be good on a cheeseboard, and a versatile cooking ingredient. It&#8217;s brilliant in sausages too.</p>
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